



Shincha | The first Flush tea of 2025 from Kyoto
【New Tea | The first Flush tea of 2025 from Kyoto】
The new tea season is just around the corner this year as well.
Every year, YUGEN's new tea is carefully selected from the soft, early-picked new shoots. These teas are bursting with a lush aroma and the gentle, mellow flavors of spring.
Despite the challenging weather conditions this year, we expect to be able to offer truly excellent quality teas. Nurtured with great care, these freshly picked new teas have a wonderful fragrance and rich sweetness unique to the season - a delightful seasonal treat.
For proper tea storage, we recommend keeping it in a cool, dark place. Avoid moisture, strong light, and areas with potent odors.
*We plan to start shipping in the final week of April. However, the schedule may shift earlier or later depending on weather and other factors.
【Characteristics of Wazuka Tea】
Located in the mountains of Kyoto, Wazuka has a history of more than 800 years as a tea-producing region, known for cultivating leaves of exceptional quality.
The area’s large temperature differences between day and night, together with frequent mist, soften direct sunlight and produce tea with a mellow taste and natural sweetness.
【 Tea Leaf Storage Instructions 】
・Store unopened tea in a cool, dark place away from direct sunlight, heat, and humidity. For extended storage, keep it sealed, freeze, and let it return to room temperature before opening.
・After opening, place the tea in an airtight, opaque container and keep it in a cool, dark place. For best quality, enjoy as soon as possible, ideally within one month.
・Avoid storing near strongly scented items, as tea easily absorbs odors.
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【KATAKUCHI MATCHA BOWL】MATCHA BREWING KIT













Contents
◆ Katakuchi Matcha Bowl
◆ Takayama Chasen (Black Bamboo Whisk or White Bamboo Whisk)
◆ Chashaku (Smoked Bamboo or White Bamboo)
◆ Matcha #1 YUGEN Original Blend (30g)
How to brew delicious tea
【 Basic Measurements 】
・For 1 serving : 4-6g tea leaves / 100ml hot water
◆ First Brew
Water temperature : 50°C
Steeping time : 2 minutes
Point : Brewing slowly at a low temperature results in almost no bitterness or astringency, allowing the deep umami flavor to shine through.
◆ Second Brew
Water temperature : 60°C
Steeping time : 30 seconds
Point : Slightly increasing the temperature brings out a new layer of aroma and mild astringency, along with a gentle umami taste distinct from the first brew.
→UJIHIKARI (Gyokuro / Kyoto)
【 Basic Measurements 】
・For 1-2 servings : 5g tea leaves / 160ml hot water
・For 3-4 servings : 8g tea leaves / 300ml hot water
◆ First Brew
Water temperature : 85°C
Steeping time : 90 seconds
Point : Enjoy the signature aroma of sencha along with a refreshing bitterness and astringency, balanced by a gentle umami and subtle sweetness.
◆ Second Brew
Water temperature : 85°C
Steeping time : 20-30 seconds
Point : Slightly increasing the temperature enhances the astringency, offering a lighter, more refreshing taste compared to the first infusion.
◆ Third Brew
Water temperature : 95-100°C
Steeping time : 10 seconds
Point : A short steep with boiling water brings out a soft bitterness and astringency, creating a clean, mellow finish.
→ OKUMIDORI (SENCHA / KYOTO)
【 Basic Measurements 】
・For 1-2 servings : 5-6g tea leaves / 160ml hot water
・For 3-4 servings : 8-10g tea leaves / 300ml hot water
◆ First Brew
Water temperature : 65°C
Steeping time : 90 seconds
Point : Brewing at a lower temperature reduces bitterness and astringency, allowing you to fully enjoy kabusecha’s signature “covered aroma” (ooika) and its rich umami flavor.
◆ Second Brew
Water temperature : 85°C
Steeping time : 20-30 seconds
Point : Using hotter water brings out a slightly more astringent profile, offering a new dimension of flavor compared to the first brew.
◆ Third Brew
Water temperature : 95-100°C
Steeping time : 10 seconds
Point : A quick steep with boiling water draws out a gentle bitterness and clean astringency for a refreshing finish.
→GOKO (Kabuse Sencha / Kyoto)