



Hojicha Powder (Kyoto)
Enjoy authentic hojicha lattes and desserts at home
Crafted by YUGEN, a Japanese tea specialty shop in Kyoto, this hojicha powder is made exclusively from the finest first-harvest tea leaves. To preserve the natural sweetness and umami of the tea, the leaves are lightly roasted with precise control of temperature and time, creating a delicate balance of aroma and flavor.
The finely milled powder dissolves smoothly, offering a clean, refined taste with no bitterness. Its gentle roasted fragrance lingers softly, bringing a moment of calm and comfort with every sip.
Versatile for lattes, desserts, and cooking
Perfect for hojicha lattes, puddings, baked goods, and both Japanese and Western-style sweets. A small amount can also add depth and a subtle roasted aroma to savory dishes, enhancing sauces and traditional cuisine alike.
Enjoy the rich aroma and elegant flavor of YUGEN’s hojicha powder at home, and bring a touch of indulgence to your everyday moments.
和束産茶葉の特徴
和束(わずか)町は、800年にわたり茶の産地としての伝統を守り、品質の高い茶葉を育んできた地域。
昼夜の寒暖差が大きく、霧が立ちこめやすい気候が茶葉への直射日光を和らげ、まろやかであまみのある味わいを生み出している。
保存方法
1. 未開封の茶葉は、冷蔵庫または冷凍庫で保存してください。使う際は、必ず常温に戻してから開封をお願いします。急に開けると結露で茶葉が湿り、鮮度が落ちてしまいます。
2. 開封後は、密閉性と遮光性のある容器に移し、冷暗所での保存をお願いします。冷蔵庫での保管は、匂い移りや湿気の原因になるためお控えください。
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【KATAKUCHI MATCHA BOWL】MATCHA BREWING KIT













Contents
◆ Katakuchi Matcha Bowl
◆ Takayama Chasen (Black Bamboo Whisk or White Bamboo Whisk)
◆ Chashaku (Smoked Bamboo or White Bamboo)
◆ Matcha #1 YUGEN Original Blend (30g)
How to Brew Delicious Tea
【 Basic Measurements 】
・For 1 serving : 4-6g tea leaves / 100ml hot water
◆ First Brew
Water temperature : 50°C
Steeping time : 2 minutes
Point : Brewing slowly at a low temperature results in almost no bitterness or astringency, allowing the deep umami flavor to shine through.
◆ Second Brew
Water temperature : 60°C
Steeping time : 30 seconds
Point : Slightly increasing the temperature brings out a new layer of aroma and mild astringency, along with a gentle umami taste distinct from the first brew.
→UJIHIKARI (Gyokuro / Kyoto)
【 Basic Measurements 】
・For 1-2 servings : 5g tea leaves / 160ml hot water
・For 3-4 servings : 8g tea leaves / 300ml hot water
◆ First Brew
Water temperature : 85°C
Steeping time : 90 seconds
Point : Enjoy the signature aroma of sencha along with a refreshing bitterness and astringency, balanced by a gentle umami and subtle sweetness.
◆ Second Brew
Water temperature : 85°C
Steeping time : 20-30 seconds
Point : Slightly increasing the temperature enhances the astringency, offering a lighter, more refreshing taste compared to the first infusion.
◆ Third Brew
Water temperature : 95-100°C
Steeping time : 10 seconds
Point : A short steep with boiling water brings out a soft bitterness and astringency, creating a clean, mellow finish.
【 Basic Measurements 】
・For 1-2 servings : 5-6g tea leaves / 160ml hot water
・For 3-4 servings : 8-10g tea leaves / 300ml hot water
◆ First Brew
Water temperature : 65°C
Steeping time : 90 seconds
Point : Brewing at a lower temperature reduces bitterness and astringency, allowing you to fully enjoy kabusecha’s signature “covered aroma” (ooika) and its rich umami flavor.
◆ Second Brew
Water temperature : 85°C
Steeping time : 20-30 seconds
Point : Using hotter water brings out a slightly more astringent profile, offering a new dimension of flavor compared to the first brew.
◆ Third Brew
Water temperature : 95-100°C
Steeping time : 10 seconds
Point : A quick steep with boiling water draws out a gentle bitterness and clean astringency for a refreshing finish.