








MATCHA #0 | YUGEN original blend
80g: 30g (can) + 50g (silver packet)
50g, 150g, 250g, 500g: Silver packets (sold in 50g increments)
Important Notice
We are currently receiving a higher number of orders than anticipated, and production is struggling to keep up. As a result, some products are subject to purchase limits.
We remain dedicated to bringing authentic and delicious matcha to our customers. Your understanding and continued support are deeply appreciated.
It has a pleasant combination of matcha's natural richness and a subtle hint of bitterness, making it a popular choice for everyday matcha drinks.
Additionally, it is a usucya(light tea) with a mellow umami and gentle astringency as its distinctive features. Its flavor, enjoyable in any season, has received high praise.
Furthermore, this blend is ideal as an ingredient for matcha sweets. Its color and fragrance are excellent, earning strong trust from numerous patissiers as a premium matcha sweet ingredient.
*Ousu matcha: Matcha brewed with a small amount of tea powder, resulting in a milder flavor.
【 Production & Cultivar Profile 】
Classification:Usucha(Light Matcha)
Origin:Kyoto , Japan
Picking Method:100% hand-cut tencha tea
Varieties: Gokou, Komakage, Yabukita, Saemidori, Okumidori
quality:first flush tea (high grade)
【 Notice & Storage Instructions 】
At YUGEN, we traditionally offer matcha aged for over six months after harvest. However, due to a recent increase in demand, we are offering freshly harvested 2025 matcha this year.
You may notice a vibrant aroma characteristic of new matcha, though its umami flavor may be lighter compared to aged matcha. For a deeper, richer taste, we recommend enjoying it from autumn onward.
Store your tea in a cool, dark place, away from humidity, direct sunlight, and strong odors.
[ View Other Matcha Products ]
Choose options









【KATAKUCHI MATCHA BOWL】MATCHA BREWING KIT












Contents
◆ Katakuchi Matcha Bowl
◆ Takayama Chasen (Black Bamboo Whisk or White Bamboo Whisk)
◆ Chashaku (Smoked Bamboo or White Bamboo)
◆ Matcha #1 YUGEN Original Blend (30g)

Uji Matcha Series
We offer four varieties, from #0 to #3. The higher the number, the finer the grade—bitterness becomes more mellow, while umami and sweetness deepen. The aroma grows richer, and the color becomes more vibrant.
Hojicha Pwder (Kyoto)




Made from only the finest first-harvest tea leaves, lightly roasted to bring out both their toasty aroma and natural umami. Carefully controlled temperature and timing create a smooth, well-rounded flavor.
Perfect for hojicha lattes, as well as both Japanese and Western desserts or savory dishes. A versatile hojicha powder that adds depth and a delightful roasted note to any recipe.